Official 2026 Atlassian Williams F1® Team FW48 Pit Stop Rig

The Official 2026 Atlassian Williams F1 Team FW48 Pit Stop Rig is a premium, full-scale corporate activation asset designed to deliver an authentic and immersive Formula One® experience. Engineered for high-impact brand engagement, the rig provides partners and stakeholders with direct interaction with the precision, performance, and innovation synonymous with Formula One®.

Featuring a full-size Formula One® car from the cockpit forward, the rig is mounted in a raised position to enable live pit stop wheel-change demonstrations using official Pirelli tyres. This allows participants to experience the intensity and technical excellence of a professional pit stop in a controlled, event-ready environment.

Purpose-built for corporate activations, partner events, hospitality programmes, exhibitions, and experiential marketing, the Pit Stop Rig offers a compelling focal point that drives audience engagement while reinforcing brand alignment with elite motorsport.

Applications
Sponsor and partner activations
Corporate hospitality and VIP experiences
Trade shows, exhibitions, and brand showcases
Internal engagement and executive events

Brand & Experience Value
The Pit Stop Rig delivers a high-value, premium activation that reflects the exclusivity and performance standards of Formula One®. It provides partners with a tangible, hands-on experience that enhances brand storytelling, increases dwell time, and creates memorable engagement moments aligned with elite sporting excellence.